Obi Worldphone, the smartphone company led by former Apple head John Sculley, announced its entry into India with its flagship smartphone SF1. Obi Worldphone has launched the ‘Obi Worldphone SF1’ smartphone in India. It will be available for consumers from 7 December exclusively on NDTV Gadgets360. Users who want to grab the mobile, they can register now.
The smartphone will be available in two variants, 2GB RAM/16GB storage priced at Rs 11,999 and the other with 3GB RAM/32GB storage priced at Rs 13,999. Both will support a microSD card of up to 64 GB.
In terms of specifications, the smartphone sports a 5-inch JDI In-Cell IPS display along with a 1080 x 1920 pixel resolution and 443ppi. It is powered by a 1.5GHz octa-core Qualcomm Snapdragon 615 MSM8939 processor.
The device runs Android 5.0.2 Lollipop with the Obi Lifespeed UI and comes equipped with a 13MP rear camera with AF, LED Flash, Sony Exmor IMX214 Sensor and f/2.0 Aperture. One will also find a 5MP front facing camera on the device. Connectivity features include Wi-Fi, GPS, Bluetooth, 3G and 4G. The dual-SIM 4G LTE phone comes with a 3000 mAh Li-Po battery.
Obi has also partnered with world-acclaimed San Francisco-based design studio Ammunition, founded by the former director of industrial design for Apple Computer, Robert Brunner.
John Sculley, Obi Worldphone co-founder and former head of Apple and Pepsi-Cola hinted that “Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.”