Xiaomi Redmi 7 launch likely to be held on Jan 10, Xiaomi makes REDMI a separate premium brand


Redmi Separate BrandXiaomi has publicized that Redmi brand will now be independent, and has highlighted the variances from Xiaomi’s more premium Mi brand. Yes, that’s right, Redmi is here and now an “independent brand”, a teaser poster from the company suggests. Xiaomi global teased the unveiling of a new Redmi phone with a 48MP rear camera on Jan 10 in China. However, the company didn’t reveal the name of the phone what it did confirm is that the forthcoming Redmi phone will be the first phone under a detached Redmi brand.

The official teaser exposed that Redmi is now a “new independent brand”. Which means, like Huawei – Honor and Oppo – Realme, Mi (Xiaomi) and Redmi will be stated to as two different brands unlike how it was so far. Xiaomi is yet to release an official declaration regarding the separation of Redmi and Mi but the CEO of Xiaomi, Lei Jun has discovered the key idea behind the move while answering to a user on Weibo, Chinese microblogging site.

Explaining the idea behind the move “Jun” said that by separating Redmi from Mi the company is basically targeting to give more attention to both the brands. With the execution of this move Xiaomi is seemingly working on making Redmi a budget or “value-for-money” specific brand while under Mi brand Xiaomi will bring premium or high-end phones like Mi series, Mi Mix series and others. This means both Redmi and Mi will now have diverse focus areas.

Xiaomi now has three brands under the company flagship including Redmi, Mi and Poco. Under the Mi brand, Xiaomi is projected to bring high-end or luxurious phones, under Redmi brand the company could focus to bring budget-friendly phones like Redmi 6 or Redmi 5 series. And lastly, under the Poco brand, the company aims to offer phones with powerful specifications in a reasonable price tag, Poco F1 for example. The Poco F1 comes with Snapdragon 845 chipset which generally powers flagships like OnePlus 6T, Galaxy S9, S9+, Galaxy Note 9 and others. The Poco F1 is presently the cheapest and the only Snapdragon 845 chipset phone available under Rs 20,000.

Redmi 7 Could Be Primary Phone Under Redmi Brand

Xiaomi has teased to inauguration a new Redmi phone in China on Jan 10. However, the company didn’t disclose the name of the phone but reports suggest that it could either be Redmi 7, Redmi 7 Pro or Redmi Pro 2. The teaser discloses that the upcoming Redmi phone will come with a 48MP camera — which Xiaomi President announced last month. In the teaser, Xiaomi has confirmed that the alleged Redmi phone launching on Jan 10 will be the first device launching under the Redmi brand. As happens every time, under the Redmi 7 series Xiaomi is expected to bring three phones this year including the Redmi 7, Redmi 7A and Redmi 7 Pro.

Previous reports suggest that this smartphone may be named the Redmi Pro 2, and will be drove by the Snapdragon 675 SoC. The smartphone is predictable to be the beneficiary to the original Redmi Pro that was launched in China in 2016. The Redmi Pro had debuted with a deca-core Helio X25 SoC and double rear camera setup. The new model may be carrying the display hole for selfie camera design up front. Precisely, the display hole is supposed to be placed at the top-left side.

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